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Marketing Your Green Initiative to Stakeholders
Tuesday, February 16, 2010
2:00 - 3:00pm
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Registration Link: https://www1.gotomeeting.com/register/844514256
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Just saying you are a green supplier isn’t enough. If you are one of the many vendors being required by clients and customers to make sustainability a business objective, you need to market your green initiatives to key stakeholders. Joan Carroll-Flowers offers marketing tips and a variety of techniques to keep your green business in the spotlight. Studies show that entrepreneurs who market their sustainability initiatives are more likely to have opportunities. Icy L. Williams shares “best practices” in corporate sustainability marketing, as well as what buyers are specifically looking for in suppliers that can help meet corporate sustainability goals.
Topics for this webinar include:
- Importance of stakeholder assessments and monitoring
- Key marketing techniques for reporting green initiatives
- How to avoid “green washing”
- Why your company needs a “Green Leader”
Speakers: Founders of the National Sustainability Coalition and co-authors of The Sustainable Advantage: Doing Business in the GREEN Economy.
Icy L. Williams
Former Associate Director of Supplier Diversity
The Procter & Gamble Company
Joan Carroll-Flowers
President, ACF Enterprises LLC
Award-winning entrepreneur, author and business coach
If you were not able to attend this webinar on its original date you can click here to view it now.
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